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3 Reasons Why I Love BreadTalk as an Investment

Warren Buffett's phenomenal success (his annualized return for the last 48 years is 19.7%) has inspired many others, including me, to become successful investors. The Oracle of Omaha has also dispensed wonderful insights and wisdom through the letters he writes to his shareholders every year.

In one particular letter in 1985, he famously wrote:

No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant.”

Over the years of investing, I came to realize that Buffett’s words and wisdom are indeed timeless.That line above is probably one of the reasons why I’ve made xxx% returns (so far) investing in BreadTalk instead of just xx%. Let me explain.

I chanced upon BreadTalk in early 2010. Despite numerous economic downturns, BreadTalk has defied gravity and grown from strength to strength. The resiliency of its business model and the ability to generate rising revenue and profits during a recession got my attention and I went to analyze it.

Unfortunately at that point, BreadTalk’s share price had already gone on a good run and was trading above 70 cents a share (the stock market was in the midst of recovery after the subprime financial meltdown). I analyzed BreadTalk using the Investment Quadrant and I concluded that its stock valuation was overpriced. So I skipped over BreadTalk and placed it on my watchlist.

Two years later, the Euro Debt crisis brought fear and panic to the stock markets and BreadTalk’s share price tumbled to below 50 cents as one Hong Kong fund manager and another substantial shareholder reportedly dumped the shares. A stock market crash often offers a great opportunity for investors to purchase great stocks at large discounts. So instead panicking, I again re-assessed BreadTalk’s fundamentals using the Investment Quadrant.

This time the criteria in all four quadrants (Business, Management, Financials and Valuation) were met and without any hesitation, I made my purchase at 49 cents a share for BreadTalk. As of 31st October 2014, BreadTalk’s share price is now $1.315. I am now sitting on an unrealized gain of 168.37% (it even went as high as 204.09% in May 2014).

Source: Yahoo! Finance

I share with you this article not to impress you but to bring across a hugely important point:

Do you have a decision-making process/system to help you consistently pick great companies and that tells the best time to invest?

A sound decision-making process leads to positive and profitable investment outcomes in the long run.

We all know we need such a process in place, yet many are guilty of cognitive biases that lead them to poor investment decisions. How? By taking shortcuts. They make their purchases purely from listening to a stock tip. Predictably enough, they lose money in many instances.

Logically, there is nothing wrong about listening to a stock tip. You could kill two birds with one stone — you save time and make money! So why not? The catch is that you have to listen with a critical ear and do your own due diligence. Stock tips are useful for investment ideasbut you can’t blindly make an entire investment based purely on a simple stock tip.

Besides, if you don’t do your own research and you’re not sure of what you’re investing in, the short-term volatility of the stock market will become an emotional roller coaster and nightmare for you. On the other hand, if you did do your research and you know exactly what you’re investing in, you will have the faith and confidence in your investment despite the unpredictability of the market.

For instance, when I purchased BreadTalk at 49 cents, the share price declined to 46 cents a share. (Surprisingly, this nearly always happens whenever I enter a position. Who knows? I could have made a fortune shorting against my purchases in the short-term!) But obviously, it didn’t matter to me; I knew it was a great investment and I continued to hold.

Just like a safety harness prevents a rock climber from a serious fall, the fundamentals and the facts that I have are my safety harness whenever the stock market drops. As long as my harness remains strong and intact, I continue to hold.

Here’s why 3 main reasons why I love BreadTalk as an investment:

Note: Full case study video of BreadTalk is available for Investment Quadrant members

#1 Number of outlets are growing rapidly

Number of outlets 2003-2013. Source: Company annual reports

In Singapore, it’s a common sight to see BreadTalk bakeries and its eateries (Food Republic, Ding Tai Fung, RamenPlay and Toast Box) sprouting up across the island. I’ve been a frequent customer for many years and I especially like their chocolate-coated croissant topped with almonds. Whenever I eat that, BreadTalk’s share price would shoot up by 10%. (I’m just kidding!)

As the business grew, the company had more capital and resources to expand overseas, including my home country of Indonesia. My trips back to Jakarta also helped with my continual analysis of BreadTalk: I would encounter BreadTalk’s franchises in almost every mall I went to and they always had moderately good human traffic in their outlets.

From there it was clear to me that BreadTalk’s products have a strong regional appeal andsimilar success has also been seen in other foreign markets like China, The Philippines, Thailand, Malaysia, Hong Kong, Vietnam, etc. As you can see from the chart above, BreadTalk’s total outlets have grown from a mere 23 in 2003 to more than 700 outlets across fifteen territories in Asia in 2013.

#2 Healthy and growing operating cash flow

Source: Company annual reports

BreadTalk’s bakeries, food courts and restaurants operate in an extremely competitive F&B market. So, it is not surprising to see the company’s net profit margin at less than 5% since its listing in 2003.

But like how Amazon’s Jeff Bezos doesn’t care about profit margins and instead focuses on growing operating cash flow that leads to higher free cash flow per share, BreadTalk pays similar attention on growing its operating cash flow. A quick look at the chart above shows that the company’s operating cash flow has more than tripled from $15.3 million in 2005 to $70 million in 2013.

#3 It was trading at a bargain price

In mid-2012, I figured that it didn’t take a genius to invest in a high-growth company that was priced below four times operating cash flow!

A few of my close friends have also made a nice investment return on BreadTalk alongside me, but credit should be given BreadTalk’s founder, George Quek, and the hardworking team behind him. Without them, BreadTalk and its share price wouldn’t be where it is today.

If you remember Buffett’s classic line at the beginning of this article, he was right. Investing requires a heck lot of patience and some things just need to take time before you see its results. First, you need time and patience to wait for a stock to be available at the right (undervalued) price. Then you need to time and patience for the market to eventually reflect its true value over the long term.

BreadTalk’s fundamentals impressed me when I first ran my research in 2010. If I have invested then at 70 cents, my returns would be much lower today at just 87%.

Believe it or not, “love at first sight” doesn’t work in the stock market. If you jump in too soon, you might not know what you’re signing up for. But I took the time to get to know BreadTalk much better and when the time was right, I was happy to put my money down and tie the knot. Today, I’m the proud father of 168% returns with more to come!

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Robin Han
Rusmin Ang

Rusmin Ang is an equity investor and the co-founder of the online investment magazine The Fifth Person. He is also the co-creator of The Investment Quadrant, an online multimedia stock investment course where students can learn how to invest profitably in the stock market. Rusmin has been featured multiple times on 938LIVE as a guest expert on MoneyWise and is on the speaking circuit for CIMB Securities (Malaysia) and has spoken at events in Penang, Sibu and Kuala Lumpur. Rusmin is also the co-author of Value Investing in Growth Companies which is internationally published by Wiley, Inc. The book can be found in all major book stores worldwide and on,, Barnes & Noble and Apple's iBooks. If you're interested to learn more about stock investing, you can join The Fifth Person Newsletter and receive free weekly insights on how you can generate higher returns and dividend income from the stock market.